at OU Medicine, Inc. in Oklahoma City, Oklahoma, United States
Job Description
Position Title:Marketing Strategy Manager
Department:Marketing & PR
Job Description:
Position Title: Marketing Strategy Manager
General Description: The Marketing Strategy Manager provides marketing strategy, consultation, and support services for OU Health service lines. The position works closely with clinical and operations teams and their leadership to establish goals, metrics, create marketing plans, coordinate tactics, and track budgets. This individual will work closely with the Digital Media, Communications, Community Partnerships and Creative Services teams to execute marketing plans.
Essential Responsibilities:
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.
Leads cross-functional marketing planning, communication strategies and consultative support to OU Health service lines as assigned.
Develops and executes on comprehensive and integrated marketing plan for each service line as well as for key enterprise initiatives and campaigns.
Provides analysis of marketing performance to key stakeholders and leaders. Creates and maintains marketing dashboards with KPIs
Develops creative briefs and conceives of initiatives, advertisements and publications as assigned.Works with across the larger Marketing team to accomplish these tasks.
Meet with assigned service line leaders regularly and provide updates regularly to the management and leadership teams for assigned areas. Supports additional projects as assigned.
Provides recommendations and a collaborative partner for the Community Partnerships team on outreach efforts related to OU Health strategic initiatives and service lines
Works with Internal Communications to provide strategic prioritization of key information and news.
Collaborates with the Media Relations team by recommending stories for owned and earned channels
Works closely with the Social Media Coordinator on OU Health channels, including content development and creation as well as strategic direction in channel strategy
Facilitates coordination and attends special events as necessary.
Monitors budget and prepares monthly reports.
General Responsibilities:
Performs other duties as assigned.
Minimum Qualifications:
Education: Bachelor's degree required. Degree in marketing, advertising, or business preferred.
Experience: Five (5) years of professional work experience required. 2 or more years of experience in marketing and/or advertising preferred. The candidate should have experience developing integrated marketing plans and collaborating across cross-functional marketing teams.
OR equivalent combination of education and experience.
Licensure/Certifications/Registrations Required: This position requires a valid driver's license, and that the employee is insurable by the OU Health automobile liability insurance carrier.
Knowledge, Skills and Abilities:
Must possess the required level of skills and abilities to read, write, speak, and apply mathematical concepts and sound reasoning to successfully perform the essential duties and responsibilities of this job.
Must be able to perform basic operations on a computer within the Windows operating system.
This position requires problem solving skills, critical thinking skills, and the ability to multi-task.
Excellent verbal and written communication and presentation skills.
Proficient with the use of Microsoft Office tools.
Excellent problem-solving, time-management and organization skills. Other important skills include project management, relationship management, written and verbal communications and presentation skills.
Current OU Health Employees - Please click HERE to login.OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.
Equal employment opportunities are provided to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, s exual orientation, gender identity, genetic information or protected veteran status in accordance with applicable federal laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. Reasonable accommodations are made to the known physical and mental limitations of qualified individuals with disabilities.
